Its experience in the industry and the ability to offer its customers the most effective solution through the most efficient means are at the heart of the unique corporate identity of Ekol, putting it one step ahead of the competition.
The shape of the logo, the comparative aspect ratio of the letters, and their placement cannot be altered in any way. The color codes of corporate colors for use in the logo and its background are provided below. This effectively restricts all applications with the approved colors, in order to provide a consistent corporate outlook as required.
Upper Right Corner Rule (General)
When the logo is to be used on a limited plane, the first choice of placement should be the upper right corner. In this placement mode the logo should be placed at an equal distance to the sides merging at the corner. The logo should not be farther from the sides at a distance exceeding its own length, and should not be closer to the sides at a distance half its own length. Provided that these limits are observed, other distance measures can also be applied.
Applications in contrast to the examples provided in the section(s) Use of Logo, Dimensions and Colors, and the Positioning with respect to Surface should be avoided, even if they are not specifically described in this section.
Figure 1: Colors different than those specified,
Figure 2: Use without the protective band,
Figure 3: Lacking registered mark symbol,
Figure 4: Incompliant with placement requirements,
Figure 5 - 6: Incorrect aspect ratio,
Figure 7: Use with contours,
Figure 8: Use with drop shadows,
Figure 9: On printed materials, above non-compliant surfaces or with unapproved colors,
Figure 10: Use of gradients in the logo or in the backgrounds, or on complex backgrounds which would decrease the visibility of the logo's character,
Figure 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 -19: In breach of the rule regarding the placement of the logo on the surface.
The "hand" figure used in the "Operated by Ekol" project logo symbolizes the support Ekol provides to its customers, whereas the fingers painted to Yellow, Blue, Green, Red, and Purple emphasize distinct fields of operations of the firm.
The next 5 years will see that the project logo will be used not only in visual branding areas of Ekol, but also on all service areas such as windows and doors of its customers, as well as on packages.
Yellow (Human Resources and Technology): Yellow stands for "intelligence" and "practicality". In the nature, these characteristics are most visible in man, and hence the technology as a product of mankind. Technology is taken inside a palm in the logo in order to communicate the fact that Ekol designs its business processes at the highest technology level.
Green (Transportation): Ekol always puts into forefront of its all transportation operations its responsibility towards the environment. The environment-friendly transportation solutions formulated in this respect will help leave a better world for future generations. The most appropriate color to describe this service is green which symbolizes peace and the nature.
Red (Warehousing): The aim of the "Warehousing” processes is to provide the highest yield with the lowest possible consumption of resources. Carving such a perfect system requires no doubt a team that is committed to and determined for creating the best. The “commitment” and “determination” concepts are emphasized by the red color that forms the basis of the principles adopted in Ekol’s warehouse management.
Blue (Customs & Foreign Trade): Blue represents “infinity” and “freedom” on the color scale and has become synonymous with Ekol’s Customs and Foreign Trade services. This is because, Ekol adopted unlimited service quality in this field. Ekol provides all services other than production and sales for its customers it serves in the field of Foreign Trade, and creates opportunities for them to focus solely on their own work.
Purple (e-Commerce): Purple symbolizes “reputation”. Therefore, while growing with the services offered to its customers in the field of “e-Commerce”, a developing sector in Turkey, Ekol adds value for its customers, and plays a strategic role in ensuring the deserved reputation of e-Commerce in Turkey.