Ekol Logistics’ E-Marketing Project is Chosen as “One of The Most Successful Google Adwords Campaigns
During the Internet Entrepreneurship meeting organized by Webrazzi, keeping its finger on the pulse of Turkish Digital Advertisement and Marketing industry, the e-Marketing project of Ekol Logistics created in cooperation with one of Turkey’s first Google Certified agencies, MoreClick, is denoted as one of the most successful Google AdWords campaigns.
The system created by using several different methods such as Google ROI, website optimizer, Google Analytics and Search Funnels has brought in an efficiency increase in the site visits and campaigns of Ekol Logistics. A significantly high ROI of 5,86% has been obtained with the e-Marketing ad campaigns used.
With the e-Marketing campaign started by e-Marketing project officers Tuğer Akkaya and Rıza Sırman, under the supervision of Can Kırcan, Assistant to General Manager of Ekol Logistics, the monthly visit number of ekol.com is increased from 11 thousand to 45 thousand. Total 500 requests within 5 months are collected with 12 million ad displays and more than 30 thousand clicks. The first e-Marketing project towards direct sales in the logistics industry has been implemented.
We would like to express our gratitude to MoreClick team which we have cooperated in this project where we believe it has brought in an important contribution in gaining new customers in addition to the increase in our brand awareness.