The fast moving consumption behaviors of the day shape the FMCG market. Ever changing conditions of the market and competition capacity of the companies to become more dynamic. The stores are the scene of competition in this industry where substantial resources are allocated to achieve a better understanding of consumers, as well as for production, marketing, and sales activities. In this respect, good planning, speed, and timely placement of correct product on the correct store shelf is gaining ever increasing importance in FMCG industry.
Equipped with a dedicated and unique perspective regarding the supply chain needs of FMCG firms, Ekol aims to become the solution provider for its customers in their quest to increase market share, by offering custom supply chain solutions for fast moving consumption goods, and solutions to add value to the procurement process from the purchasing of raw materials to delivery to the store's relevant section.