Ekol's new CEO Mehmet Nalbantoglu explained his new target at Ekol Logistics as follows: " By introducing the 4th dimension concept to the logistics sector, Ekol will become a leading logistics company in the world in 2005." Mehmet Nalbantoglu, who refused to take duty in the new HP following the HP-Compaq merger, wrote as follows in his farewell letter:

Let us cease the introduction of Nalbantoglu for a moment, and talk a little bit about Ekol Logistics. The Company, which was established in 1990, has 500 employees at present. The Company's turnover was DM 67 million in 2001. Various renowned brands, i. e. Adidas, Carsi, Benetton, Beymen, and Mark&Spencer are among the Company's customers…

THE 4th DIMENSION

The 4th dimension is quite a new concept; particularly in logistics. After taking duty as CEO, Mehmet Nalbantoglu explains the operation of the 'fourth party logistics' concept, which he has identified as the basic strategy of Ekol Logistics, as follows: "In the third party, the company which service was provided for; and the logistics company had their own separate systems. The field staff (boyle bir terim var, ama saha calisani icin daha uygun bir kalip varsa, onun kullanilmasi daha iyi olur. Ben bulamadim!) used to enter information and orders into their own systems; then, such information was transferred to the logistics company through some certain processes. These stages were, in the end, followed by storage and dispatch activities. All of these stages are now viewed as old solutions in the new world. The 4th dimension exactly eliminates these intermediate processes. The system used by the field staff or by the other employees is the same with our system. In other words, two separate systems do not exist here as they do in 3PL. With this system, the risk of dissociation and time loss are eliminated."

With the newly developed solution, Ekol Logistics aims to expand the circle by personally providing all hardware and software required by companies. The solution will also include the required hand computers, laptops, and cellular telephones, together with software to be used in such devices. Ekol will offer all of these services to companies at varying costs.

Mehmet Nalbantoglu, born at Kesan - Edirne in 1959, completed his high school education in Edirne, at a free boarding school. After graduating from the Electrical Engineering faculty of the Middle East Technical University, he applied to the United States, Australia, and Canada to be an emigrant worker and to grab the opportunity of going abroad.

In 1983, he arrived in Australia with a single suitcase in his hand. In this country where he worked for 4.5 years, he became, in the last year of his employment, one of the shareholders of the company where he started as an employee only.

At the end of 1987, he returned to Turkey and has undertaken the installation of HP's technical services operation.

In JUNE 1996, he became the general manager of Compaq Turkiye. The Company closed the first year under his directorship, with a 2 - 3% market share and a turnover of USD 6 million.

Following a turnover of USD 45 million in 1997, COMPAQ Turkiye acquired Digital in 1998 and reached a total turnover of USD 70 million.

The company, which realized a turnover of USD 106 million in 1999, and USD 136 million in 2000, received in 2000, 'Country of the Year' award among all European countries. In 2001, Compaq Turkiye received 'the best endeavoring country in spite of a crisis' award, and undersigned another achievement.

Nalbantoglu resigned from his office as chief executive officer as per
May 2002 following the HP-Compaq merger.