Ekol Wins Public Relations Oscar For Its Gender EKOLITY Project
EKOLITY, Ekol Logistics gender equality-aware workspace model project, has won gold in The International Public Relations Association’s (IPRA) Golden World Awards for Excellence, which is considered the “Oscars” of the public relations world.
Ekol has won gold in the Community Engagement – Inhouse category at IPRA’s annual Golden World Awards for Excellence, which is considered the world’s most prestigious public relations event.
Ekol Corporate Communication Director Arzu Çetin underlined Ekol’s efforts to improve gender equality by saying:
Some professions are regarded as “male” or “female” careers, according to established norms on social gender roles. We need to stand against this discrimination, get rid of our biases and ensure equal employment for women to maximize economic and social benefit.
Ekol sets a precedent in a developing country like Turkey with its projects that promote gender equality in male-dominated industries, such as logistics. Therefore, we aim to develop a gender-equality-sensitive workspace model and set an example in our industry with EKOLITY.
We are proud to receive IPRA’s appreciation for our efforts. This award will fuel our future works. The IPRA Golden World Awards for Excellence ceremony will be held on September 27, 2019, in Yerevan, Armenia.